HERTAWORKS

Handling all creative aspects of launching or supporting a brand.

Hertaworks is a small NYC-based creative agency located in Inwood and run by Brazilian-born artist & creative director Herta Silva.
Herta works with companies on a project basis or via custom service partnerships.

CREATIVE SERVICES

Take a look at some project highlights, from identity design & to art directing
ad campaigns to creating art
installations for showrooms.

ART

Inspired by the themes of women, fashion, culture & places she visits, Herta enjoys up-cycling materials such as discarded fabric, paper and wood into her artwork.

PRODUCT FOR SALE

Enjoy Herta's printed art on apparel, accessories & home goods. Visit SOCIETY6 to shop. Also check out the Art Journals on CAFE PRESS.

ILLUSTRATION

Commissioned Hand-drawn and digital artwork

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THE SKETCHBOOK

Below are some fashion-inspired hand-drawn illustrations Herta created. Various mediums on paper: Pencil, pen & ink, color pencils and acrylic paints.

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PHOTOGRAPHY & RE-TOUCHING

In-house e-com and on-site editorial images for print, web and social media.

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DIAMONDS EDITORIAL

ZAC Zac Posen Blue Nile Diamond that were used in social and other marketing materials.

MOTION GRAPHICS

Stop Motion | Digital Animation | Video Editing

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USAI

Story-boarding, illustration and animation.

INSTALLATIONS & SET DESIGN

Showrooms | Tradeshows | Spaces

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SET DESIGN: BACKDROP FOR THE PAJAMA GAME

Herta digitally illustrated the backdrops and created the factory uniform logo for the musical The Pajama Game by St. Jean's Players which played last November at St. Jean's Auditorium on 167 East 75th St in NYC. The play takes place in a pajama factory in 1954.